Sales and Revenue Operations
Boost Sales and Revenue with Strategic Marketing Operations
Making your business more efficient through sales and marketing automation.
Marketing Operations Services
Sales and Revenue
Effective marketing does not operate in a silo. Instead, it should be working in harmony with sales, customer service, and account management teams to achieve your sales and revenue goals. We help align your marketing with the other aspects of your business through email automation, lifecycle marketing strategies, and analytics that tie marketing activities directly to sales and revenue goals.
Many businesses make the same mistake of having sales, marketing, and customer success focusing on departmental goals, working with different technologies, budgets, and metrics. This led to siloed, disconnected data and activities that, as a whole, don’t provide value. Does it really matter how many blog hits or whitepaper downloads you’re getting if you’re not tracking how those numbers translate to sales and customer engagement?
GreenLit Marketing specializes in harmonizing your revenue goals with your content marketing, marketing analytics, inbound and outbound sales processes, and customer engagement to increase revenue while remaining efficient with your marketing budget.
At GreenLit Marketing, we support and empower our customers with the best solution. As such, we will never force you to use a certain tool. It’s all about what’s best for your business.
Our expertise in connecting systems and automating processes can be applied across multiple technologies. Some of the many systems we have expertise in include:
- Constant Contact
Company Strengths at a glance
Our Strong Points
As a full-service sales and revenue operations agency, we can create an integrated strategy that will help your company integrate your marketing with other business activities to drive growth.
Tailor-Made Digital Marketing
Customized Sales and Revenue Operations Services
Aligning your marketing with sales and revenue operations means implementing strategy, tactical execution and analysis that ultimately considers the customer experience and sales process as it uniquely relates to your business.
That’s why we don’t believe in one-size-fits-all marketing packages. We’ll come up with a customized strategy that’s right for your business and goals. We have expertise with the tools and technology to connect your marketing to your sales and revenue operations. We specialize in deploying CRMs to be used across all departments, social media tracking, ABM marketing tactics, data analytics, and email automation to ensure your marketing is effectively driving revenue
GreenLit Marketing is not your average agency. We’re a real partner, and we’ll always recommend the right solution for your needs over our own preferences so you get the right solution for you! Learn more about us.
Bespoke Marketing Plans
Revenue Operations Case Study
A virtual events tech company saw a huge spike in leads when the pandemic caused millions of workers to seek remote working capabilities. The client was drowning in customer requests and unable to keep up with the manual processing. of requests per month and all requests were coming in through an email.
GreenLit Marketing took a triage approach to first implement a form to expedite signup and then later installed a fully automated and integrated subscription management solution.
The client saved more than 30 hours a week in processing time alone and was able to better focus on their business with automated communications in place. The automation made it easy to process a pricing upgrade allowing them to double their subscription revenue.
Prospects had to email the company to ask for a subscription. The client then had to follow up with the prospect to ask for their information, wait for a response and then process the subscription. Total processing time took more than hour and the bulk of the requests were for unpaid (free) subscriptions.
With a sudden increase in demand, the client found themselves unable to keep up with the subscription requests and spent hours of operational time getting users set up in the system.
The first thing that GreenLit Marketing did was to implement a subscription sign up form and remove their email address from the website. This immediately saved 30 hours of processing time per week.
Next GreenLit Marketing worked on implementing an integrated subscription management system that would be able to capture subscription signups and empower customers with the ability to update payment methods and make changes to their subscription themselves. The system integrated a CRM, marketing automation, subscription management, payment processor and tax remittance tools into one seamless system.
The client is now able to get clear insight into their subscriptions and free subscribers have an easy pathway to upgrade, allowing GreenLit to convert free to paid utilizing upsell nurture campaigns.
Your Full-Service Digital Marketing Team
What Else Can We Help With?
Branding in graphic design including positioning & messaging, persona workshops, and color workshops.
Search Engine Optimization
Professional SEO services and content marketing will help boost your search engine rankings, and generate leads.
Paid Media Management
Google Ads, social media marketing ads on LinkedIn, Facebook & Instagram, and comprehensive PPC management.